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Mudita Sports helps turn fan identity into learning and long-term social and commercial value for teams and sports.

A Foundation-ready learning model with real impact

Our GOAL (GO And Learn)™ platform and app operates as a digital extension of team Foundation activity supporting learning for local children and young fans beyond the classroom.

 

  • Supports literacy, numeracy, language, and positive learning habits

  • Uses team identity and players to make learning relevant and engaging

  • Designed for independent use at home, without reliance on schools

  • Produces responsible, insight for evaluation and reporting

  • Contributes directly to social and charitable objectives

 

This enables teams and Foundations to evidence ROI and SROI through learning engagement and outcomes, not just participation.

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We provide teams with the infrastructure for modern learning-led fandom.

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A commercial platform with global reach

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The GOAL (GO And Learn)™ app operates as a team-owned commercial learning platform, enabling teams to engage global fanbases through knowledge, language, and team culture.

 

  • Team-branded and operated alongside existing digital channels

  • Multilingual localisation across 20+ languages

  • Royalty-based commercial participation for teams

  • Learning-led sponsor activations designed for long-term engagement

  • Responsible access to first-party fan insight to support CRM strategy

  • Always-on engagement beyond short-term campaigns

 

The same learning engine powers both Foundation impact and commercial outcomes.

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Learning provides the structure.
Engagement is the outcome.

Evergreen content that compounds over time

The GOAL (GO And Learn)™ platform includes a growing library of 500+ pieces of evergreen learning content, designed to remain relevant season after season and reusable across audiences.

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This content:

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  • Uses players as “hero teachers” to introduce and guide learning through trusted team voices

  • Builds daily learning habits through short, repeatable experiences

  • Strengthens long-term fan identity and knowledge of the team

  • Compounds engagement over time, rather than relying on spikes

  • Reduces dependence on short-term campaigns and one-off activations

  • Connects to digital rewards, collectibles, and team merchandise

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Learning content becomes a permanent team asset, not a one-off activation.

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Measurable, reportable engagement

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The GOAL (GO And Learn)™ platform tracks:

 

  • Engagement and participation

  • Learning progression over time

  • Cohort and language-level trends

 

This insight can be used to support:

 

  • Foundation audits and reporting

  • ESG and impact narratives

  • Internal strategy and evaluation

  • First-party fan insight to support long-term CRM strategy

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In live deployments with Manchester City, PSG and Arsenal, the GOAL (GO And Learn)™ app has achieved download conversion rates from impressions comparable to leading global platforms, including TikTok and Duolingo.

Our Team

Our team have worked globally on education projects with some of the leading sports teams and organisations - FIFA, UEFA, FA, Manchester United, FC Barcelona, Manchester City, PSG, Arsenal, Celtic, J.League, JFA.

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“The GO And Learn with Manchester City language app offers another exciting resource for us to connect with our global fanbase and we hope it provides a fun and educational way to accelerate learning.”

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Nuria Tarre, Chief Marketing Officer for City Football Group

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“It is brilliant that…our global fanbase will also be able to feel the positive impact of combining a love of Arsenal with learning English through GO And Learn with Arsenal.”

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Alan Sefton MBE, Head of Arsenal in the Community

Testimonials

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